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Milestones and Honors

A three-phase development in Bull’s constant innovation in providing the best possible safeguard for electricity use:




The Rise of Bull: 1995~2001

The Rise of Bull: 1995~2001

In this initial phase, Ruan Liping, the founder of Bull, laid a solid groundwork for Bull’s brand reputation as the No. 1 quality producer in the industry with his differential positioning strategy of “standing out by quality”. In no time, Bull has successfully built its brand image in China.
1995

Bull Electric Co., Ltd. was founded, with “Bull” as its brand name and “making sockets durable forever” as its product guarantee. Bull’s products have been well received by consumers since launched.

1997

Bull built its Guyao Manufacturing Plant in Cixi City, Zhejiang Province, and started its modern production. It soon became the first brand in the industry certified by China Commission for Conformity Certification of Electrical Equipment. Committed to staying away from any “price war”, Bull has established its brand reputation as the No. 1 quality producer in the industry. Bull is one of the main drafters and formulators of the new national standard GB2099.3-1997 for socket adapters.

1998

Bull became the first producer of push-button switches & sockets to better ensure the safe use of electricity.

2001

Bull became a leading brand of the industry with its socket adapters taking the largest market share in China. In the context of a rising safety awareness, Bull modified its product strategy to offering the safest sockets in China. Bull’s products were awarded the title of “National Qualified Products with Stable Performance” by China Association for Quality.

Robust Growth: 2002~2009

Robust Growth: 2002~2009

Bull continued to lead technological innovations in the industry by further promoting its technology and hardware advantages in more business areas. At the same time, Bull expanded its marketing networks to enable its products to reach more household consumers.
2003

Bull officially moved into the Cixi Guanhaiwei Industrial Park in Zhejiang Province, successfully transforming itself into a standardized and specialized manufacturing group corporation.

Bull became the first in the industry to be awarded the ISO9001:2000 Quality System International Certification.

2005

Bull was honored the prestigious title of “Manufacturer with Integrity of the Year”.

2006

Bull was awarded the ISO14001: 2004 Environment Management System Certification. Bull was awarded the “Certificate of Recommendation for Quality Reliable Products” issued by China Electrical Equipment Industrial Association.

2007

Bull became the first in the industry to win the title of “Famous Trademark of China” for its adapter brand. Bull launched its F series of lightning-proof adapters, epitomizing the state-of-the-art technologies of the industry.

2008

Bull participated in the drafting and formulation of the new national standards for sockets. It led the industry in creating sockets with integrated apertures, which were granted a national patent. As a leader, Bull offered its own patent to the industry and led the industry in creating a safer environment for electricity use.

Bull established the Ningbo Bull Electric Co., Ltd. in Cixi City, Zhejiang Province, specializing in the R&D, production and sales of wall switches, sockets and other related products.

2009

Bull received the “Innovative Marketing Award for Chinese Enterprises in 2009” and the “Annual Innovation Award for the Best Distribution Channels Integration”.

Bull’s Ningbo Bull Electric Co., Ltd. went into full operation in its new plant with significant expansion in its production capacity.

Bull established an international standard laboratory, which was certified by UL, a US leading agency in product safety testing and certification.

Bull had received a total of 155 national patents, becoming a bellwether for the industry.

Strategic Upgrade: 2010~present

Strategic Upgrade: 2010~present

Bull has developed its sophisticated business models and management and operation systems. Built on the outstanding achievements made in technological innovation, Bull has launched a systematic rebranding campaign to provide a foundation for its consolidated position as the leader in adapter production.
2010

The fourth new production base was built in Longshan Industrial Park in Cixi City, Zhejiang Province, with the production capacity ranking first in China and reaching top level in the world.

An overall regulated management system was implemented and the management efficiency was improved by introducing information technology into the management system.

An excellent performance model was introduced to enable a more regulated process of developing, managing and implementing the corporate strategies, further enhancing Bull’s sustainable development.

2011

Bull launched a brand promotion campaign in collaboration with the world-renowned kung fu star Donnie Yen, which features a series of new commercials and the integrated promotion of “Small Socket, Big Safety”.

Bull continued to upgrade its products and optimize their functions to better meet consumers’ needs. It again led the industry in launching more varieties of multi-functional sockets designed with high technology.

2012

Bull became the first company in the industry to run prime time commercials on China Central Television, further promoting its image as an unparalleled leading brand.

Bull sockets were accredited as the most trusted brand by Chinese consumers for the second consecutive year.

2013

Automation was introduced into the whole production process to further improve efficiency and quality.

Bull won the golden prize of the 2013 China Advertising Great Wall Awards for marketing and distribution.

Bull had received a total of 313 national patents, continuing to lead the industry.

Honors
We are so proud of the over 100 awards we have been honored over the years, and we feel at the same time a greater sense of responsibility for consumers, the industry and society.