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Company Profile

Bull is a leading group corporation of electrical products dedicated to providing customers with comprehensive electrical connection solutions underpinned by innovative technologies, intelligent products and quality services. We have always kept our customers’ needs in mind and endeavored to provide hundreds of millions of families with a safe and comfortable environment for using electricity. We have also led the industrial upgrade and innovation, keeping abreast of the new electricity era featuring solutions for intelligent, comfortable and convenient electricity use.

Sustainable Development Strategies Centered on Customer Needs

Keeping customers’ needs in mind, we have steered multiple user-friendly innovations and strived to find safer and more efficient solutions to improve user experience and to develop new technologies and products catered to customer needs. We will continue to focus on environment-friendly production, sustainable development and low-carbon life, providing products and services that are "green, smart and trendy".

Industrial Upgrade Driven by Innovative Technologies

Technology innovation is the lifeline for Bull’s development as an international group corporation. Our advanced R&D system built on top-notch talented staff and hardware resources has triggered repeated waves of industrial innovation and upgrade, and has registered 253 patents, including 159 in product appearance, 85 in utility model, and 9 in invention. These achievements have helped translate the improved user experience into a quality life that is beyond your expectations.

Employee Care Policies

Recognizing that employees are the primary driving force for a corporation’s development, we have created a scheme that values our employees’ personal development and career goals. Our promotion mechanism based on very reasonable remunerations and benefits and fairness has attracted many dedicated young people who love their Bull career. Just like Ruan Liping, Bull’s founder, who started by designing the first Bull product in a small workshop, these young people are full of passion and ambition and are ready to step up to the plate.

Corporate Social Responsibility

As a socially responsible company, Bull has actively participated in public service activities in an effort to help build a better society with its public contribution. Through years of such efforts, Bull has been able to present itself as a socially compassionate and inspiring business brand in China. We believe that the social value created by entrepreneurship can provide a better quality life featuring intelligence-based comfort, and we are working hard to reach this goal.

We will keep innovating and refining our business philosophies, development strategies, R&D capacities, brand building campaigns, and operation models. We will continue to provide comprehensive electrical power connection solutions to help enable hundreds of millions of families to live an intelligent, comfortable and convenient life.